Agile for a Reason

David Quinn

David Quinn

Senior Director, Corporate Marketing

Over the last year or so, I’ve had the opportunity to speak to a variety of groups and organizations. The focus has been on just ‘how’ we, at EMC, have piloted, rolled out, refined and ultimately embraced the concept of Agile Marketing.

The questions frequently revolve around: How did you do it? What steps did you take? What did you encounter? What should my company do to adopt Agile Marketing?

While I can answer those questions without much hesitation, it became clear to me that the real reason others have these questions is because they are struggling with the WHY. Why did we embark down this path? Continue reading

EMC Wins Hybrid Cloud Trifecta

Jonathan Martin

Jonathan Martin

Chief Marketing Officer

Acquisitions can be a bit like buses…you wait around for an hour and then, suddenly, three show up at once.  That’s what happened today at EMC.  We announced a three-acquisition convoy to accelerate our customers’ adoption of hybrid cloud. Continue reading

The Most Successful Joint Venture in IT History

Howard Elias and Gary Moore

Howard Elias and Gary Moore

Howard Elias, President and COO, EMC Global Enterprise Services & Gary Moore, President and COO, Cisco

VCE logoThat’s how we, as co-Chairs of the VCE Board, think about VCE. We may be a bit biased, but we’re confident many others agree based on the tremendous success of VCE’s Vblock converged infrastructure (CI). In fact, we created the notion of CI with Vblock, and VCE has held the #1 position for as long as the analyst firms have been tracking it.

Given today’s news about EMC and Cisco jointly agreeing to change the structure of VCE going forward, we’d like to reflect back on its success and what is driving this change now. Continue reading