Today’s customers interact with businesses like never before. Whether they’re on online or using a mobile app, customers have come to expect services that are always available, with real-time updates based on changing dynamics and intelligent interactions. If you deliver anything less, you run the risk of losing customers to competitors, who are more than willing to cater to these expectations. Applications are the new face of how businesses interact, engage, win and maintain their customers.
So, how can businesses better understand what their customers really want? (more…)
Jeremy Burton is the Chief Marketing Officer of Dell, directly responsible for the global marketing structure, strategy, and all aspects of Dell’s enterprise marketing efforts including brand, communications, digital and field & channel marketing. In addition to his marketing responsibilities, Burton leads Corporate Development where is responsible for M&A and venture capital investment activity. He is based at Dell’s offices in Santa Clara, California.
Operating a modern business requires IT organizations to reexamine their infrastructure. No longer can traditional monolithic systems provide the speed, flexibility, scale and security to support the digital businesses that are increasingly driving today’s industries. As the IT landscape continues to evolve and require the adoption of more dynamic, agile solutions, it is hybrid cloud that will power the digital enterprise.
Look around and see how dramatically digital technologies are revolutionizing entire industries, enabling new business models while disrupting familiar ways of doing business. Perhaps no industry illustrates this more starkly than media and entertainment and the proliferation of online journalism and crowd sourced content. The insurance industry could be next, where the deployment of sensors and advanced analytics are changing how risk gets measured and priced, how buyers compare policy offers and how policyholders file claims from mobile devices, submitting video for documentation. Looking further into the future, what will be the impact of driverless vehicles on rides for hire and trucking, not to mention today’s Uber drivers and teamsters who earn a living hauling people and freight from point A to B? (more…)
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