The importance of data has changed. As the volume, variety and velocity of the data grew over the past few years, the data has been transformed to provide organizations a broader, more granular and more real-time range of customer, product, operational and market interactions. Today, business leaders see data as a monetization opportunity, and their organizations are embracing data and analytics as the intellectual capital of the modern organization.
The Internet of Things is accelerating this drive towards “data monetization.” However organizations are quickly learning that you don’t necessary monetize the data as much as you monetize the customer, product, and operational insights derived from the data to create new revenue opportunities: new products, new services, new channels, new markets and new partnerships (see Figure 1).
CJ Desai is President of the Emerging Technologies Division at EMC. He oversees all aspects of the business including product development, finance, marketing, sales and product management. In addition, he is responsible for leading the investigation of additional opportunities in emerging strategic product segments that represent new addressable markets for EMC with a focus on disruptive technologies. He is based at EMC’s offices in Santa Clara, California, United States.
In January, I described 2015 as the year in which data lakes come of age and move into mainstream IT. Since then, we have seen the impact of unstructured data growth on organizations across every industry. Data lakes that consolidate and eliminate storage silos to lower costs and harness the power of data assets are more appealing than ever, but it’s not a static picture.
Data growth is pervasive and, for many of our customers, it’s being generated continuously in every corner of their business. The cloud is an ever more important element in enterprise data storage strategies. We are also living in an “always on” world, demanding access to data anytime. (more…)
This week I had the privilege of participating in an event held in Sydney, Australia, with Bill Dawes, publisher and editor of Image & Data Manager, and Chris McLaughlin, Chief Marketing Officer of our Enterprise Content Division. During my presentation, I (hopefully) entertained the audience while advocating the importance of archiving.
Prior to the event, Mr. Dawes had conducted a survey to better understand the challenges that organizations face around managing legacy applications and data. One of the most surprising revelations for me was that some organizations would rather maintain legacy apps, or migrate legacy data, than find a more efficient solution.
You don’t need to teach a child to push harder when confronted with a heavy object. She figures it out. You don’t need to teach a child to pay attention when you shake a rattle. He naturally gets attracted to its sound and motion. You don’t need to tell a child to become calm and joyful when seeing beautiful objects. She just smiles.
The human brain has evolved over centuries to interact with physical objects and react to cues in the real world. Interfacing with mobile apps is increasingly more like interacting with these physical objects. We touch, swipe, tap and tilt them.
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