The Internet of Things (IoT) is at the top of the hype cycle right now and people are still wondering, what is it and how do I buy some? During a recent interview on theCUBE at Dell EMC World, Andy Rhodes, who serves as Vice President and General Manager of IoT at Dell, dives into both the transformative and disruptive use cases that are helping customers develop entirely new business models. Furthermore, Andy identifies the role IT companies play in helping to “connect the unconnected” and develop solutions to satisfy the business use case.
The first Dell EMC World concluded last week. The level of enthusiasm and excitement in the hallways was truly overwhelming. After only six weeks operating as one combined company, we made an incredibly fast and strong start by announcing a wave of new products and solutions that combine industry-leading technologies from the Dell Technologies family.
Today’s customers interact with businesses like never before. Whether they’re on online or using a mobile app, customers have come to expect services that are always available, with real-time updates based on changing dynamics and intelligent interactions. If you deliver anything less, you run the risk of losing customers to competitors, who are more than willing to cater to these expectations. Applications are the new face of how businesses interact, engage, win and maintain their customers.
So, how can businesses better understand what their customers really want? (more…)
Jeremy Burton is the Chief Marketing Officer of Dell, directly responsible for the global marketing structure, strategy, and all aspects of Dell’s enterprise marketing efforts including brand, communications, digital and field & channel marketing. In addition to his marketing responsibilities, Burton leads Corporate Development where is responsible for M&A and venture capital investment activity. He is based at Dell’s offices in Santa Clara, California.
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