“Initially, I didn’t see much of a distinction [between business analytics and big data], and I thought that I could kind of rest on my laurels and not write a book about big data—because the fact is that the analytical tools and approaches used are not all that different for big data. But when I started talking to companies and data scientists, I realized that there really were some fairly substantial differences—some that have yet to be fully articulated and some that are already in evidence.”
Jeremy Burton is the Chief Marketing Officer of Dell, directly responsible for the global marketing structure, strategy, and all aspects of Dell’s enterprise marketing efforts including brand, communications, digital and field & channel marketing. In addition to his marketing responsibilities, Burton leads Corporate Development where is responsible for M&A and venture capital investment activity. He is based at Dell’s offices in Santa Clara, California.
I’m sure you’ve all witnessed this scene: your local coffee shop, Saturday morning. Young people and old people. Men and women. All of them heads down in their mobile devices tapping away. Putting social commentary to one side for a second, I continue to be amazed at the sheer volume of data these devices now generate. It’s truly staggering! The mobile applications all talk to some kind of cloud and the data is being analyzed for a myriad of purposes – not just in the consumer world, but in the enterprise as well. Mobile is driving the opportunity for cloud and big data applications… and that opportunity is huge! (more…)
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