Today’s customers interact with businesses like never before. Whether they’re on online or using a mobile app, customers have come to expect services that are always available, with real-time updates based on changing dynamics and intelligent interactions. If you deliver anything less, you run the risk of losing customers to competitors, who are more than willing to cater to these expectations. Applications are the new face of how businesses interact, engage, win and maintain their customers.
So, how can businesses better understand what their customers really want? (more…)