At EMC we approach Big Data from every angle—how to store, manage, query, analyze, and visualize it, not to mention secure it. We also use Big Data in our own business, among other things to drive marketing programs. That gave us an idea: If we’re analyzing and directing our business with Big Data, and at the same time working with customers on Big Data solutions for their own businesses , why don’t we show our customers what we’re up to?
I travel frequently to EMC’s global R&D locations to monitor innovation activities. One of the most common questions I receive is: Do you notice cultural differences in a particular region’s approach to innovation?
It is difficult to get an accurate feel for any culture unless you live there for an extended period of time. A more appropriate way of asking the question would be: What are your observations about innovation at EMC’s global locations?
I’ve thought about my observations in these areas and tried to come up with a word or two that describes what I’ve witnessed firsthand.
I spend my time working with customers trying to figure out where and how to start their big data journey. Phase one of the discussion is trying to explain what big data is and why it’s important. It’s an educational process. Phase two of the journey to big data is the experimental stage. I look at a sample of the customer’s data and start playing with it to look for potential value. Phase three is when companies try to figure out from a business perspective where they should begin. They want to know what the right catalyst is for transforming their data infrastructure and how to take advantage of their different data sources. This is the hardest part of the journey to overcome because it requires the business and IT side of the house to talk to each other and establish a shared sense of purpose. You have to drive consensus and collaboration between the business and IT.
EMC’s considerable track record of success in acquiring and integrating technology companies attracts the interest of people who want to know why EMC is so successful with Mergers and Acquisitions (M&A). Here are answers to some of the most frequently asked questions: (more…)
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