EMC’s Federation Business Data Lake (FBDL) announcement has been a long time in the making. It’s been a perfect storm of industry trends that enable big data and make data lakes a feasible data architecture option. These trends include:
Data Growth – Web applications, social media, mobile apps, sensors, scanners, wearable computing and the Internet of Things are all generating an avalanche of new, more granular data about customers, channels, products and operations that can now be captured, integrated, mined and acted upon.
Cheap Storage – The cost of storage is plummeting, which enables organizations to think differently about data. Leading organizations are transitioning from viewing data as a cost to be minimized to valuing it as an asset to be hoarded. Even if they don’t yet know how they will use that data, they are transitioning to a “data abundance” mentality.
Limitless Computing – The ability to bring to bear an almost limitless amount of computing power to any business problem allows organizations to process, enrich and analyze this growing wealth of data, uncovering actionable insights about their customers and their business operations. (more…)
Jonathan Martin is the former Chief Marketing Officer at EMC. He was appointed to the role in March 2014 and was responsible for the strategy and execution of all aspects of EMC's marketing efforts in 86 countries globally. Martin joined EMC as Senior Vice President of Corporate Marketing in March 2011, where he was responsible for building and guiding EMC's global reputation and brand through EMC's digital, social, community and mobile presence, paid media efforts, marketing analytics and worldwide corporate events. In his role, Martin's charter was to make the EMC brand synonymous with IT transformation, big data, and security. He was based at EMC's offices in Santa Clara, California.
The EMC Digital Universe study today launched its seventh edition. This highly anticipated study always makes a big splash because it focuses industry attention on the incredible growth rates of data. By 2020, the amount of data in our digital universe is expected to grow from 4.4 trillion GB in 2013 to 44 trillion GB. (more…)
Amitabh Srivastava is Executive Vice President and Advisor to the CEO. He formerly served as President of the Advanced Software Division, where he oversaw all aspects of the business including product development, finance, marketing, sales, and product management. He is based at EMC’s offices in Seattle, Washington, United States.
Data is growing at an exponential rate. The traditional siloed methods of managing and delivering storage cannot sustain this explosive data growth, as the associated operational costs will continue to rise at prohibitive rates. At the same time, public clouds have shown that by standardizing and virtualizing their infrastructure, it is possible to simplify, automate, and achieve extreme operational economics. While public clouds do solve some customer pain points, they introduce new constraints, such as requiring customers to move their data off-premises and forcing them to use “one-size fits all” for all their data storage needs.
Backup has transformed from “low-value, high-cost insurance policy” to “business accelerator.” Unfortunately, most organizations struggle with the complexity and cost of a jumble of disconnected backup technologies.
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