Alok is the Senior Director of EMC Education Services, where he architects EMC education initiatives, including the industry-leading EMC Proven Professional program, EMC’s Academic Alliance, and “Information Storage and Management” one of the leading textbooks on storage technologies. He provides vision and leadership to a team of highly talented experts that develops world-class technical education on cloud, big data, and storage technologies. Previously, he built and led a highly successful team of EMC presales engineers in Asia Pacific/Japan and also served as a Systems Manager, Storage Manager, and a backup/restore/disaster recovery consultant working with some of the world’s largest data centers and IT installations. He holds dual Masters degrees from the Indian Institute of Technology and the University of Sagar.
Big data analytics enable the most important business asset: information. Every business regardless of industry must plan to create a big data analytics function. It takes data-based decision making to a whole new level, helping drive efficiency, quality, and growth. Technology, platforms, and tools are evolving very rapidly, revealing a bigger issue: finding expertise and talent. (more…)
EMC’s Federation Business Data Lake (FBDL) announcement has been a long time in the making. It’s been a perfect storm of industry trends that enable big data and make data lakes a feasible data architecture option. These trends include:
Data Growth – Web applications, social media, mobile apps, sensors, scanners, wearable computing and the Internet of Things are all generating an avalanche of new, more granular data about customers, channels, products and operations that can now be captured, integrated, mined and acted upon.
Cheap Storage – The cost of storage is plummeting, which enables organizations to think differently about data. Leading organizations are transitioning from viewing data as a cost to be minimized to valuing it as an asset to be hoarded. Even if they don’t yet know how they will use that data, they are transitioning to a “data abundance” mentality.
Limitless Computing – The ability to bring to bear an almost limitless amount of computing power to any business problem allows organizations to process, enrich and analyze this growing wealth of data, uncovering actionable insights about their customers and their business operations. (more…)
Don’t tell my wife, but I think I’m in love. Federal Reserve Chair Janet Yellen uses a dashboard of jobs data that doesn’t just rely upon a single measure (unemployment rate) to make economic and labor policy decisions. Instead, she uses a dozen different measures to provide a more holistic, more accurate, and hopefully more actionable view of the United States economic situation. She’s a data scientist at heart that realizes that a single measure of anything complex—whether it’s the U.S. economy or even things like customer satisfaction and predictive maintenance—is oversimplifying something to the point of not being useful or actionable.
Jonathan Martin is the former Chief Marketing Officer at EMC. He was appointed to the role in March 2014 and was responsible for the strategy and execution of all aspects of EMC's marketing efforts in 86 countries globally. Martin joined EMC as Senior Vice President of Corporate Marketing in March 2011, where he was responsible for building and guiding EMC's global reputation and brand through EMC's digital, social, community and mobile presence, paid media efforts, marketing analytics and worldwide corporate events. In his role, Martin's charter was to make the EMC brand synonymous with IT transformation, big data, and security. He was based at EMC's offices in Santa Clara, California.
The EMC Digital Universe study today launched its seventh edition. This highly anticipated study always makes a big splash because it focuses industry attention on the incredible growth rates of data. By 2020, the amount of data in our digital universe is expected to grow from 4.4 trillion GB in 2013 to 44 trillion GB. (more…)
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