Technology “is the enabler of virtually any strategy, whether by providing the big data analytics that reveal new ways to reach new customer groups, or the Internet of Things connections that enable a whole new profit center in after-sale support. Top leaders need to know what technologies can do and how to bend it to their strategic goals. Leaders cannot wait until technologies are fully baked to think about how they will work for – or against – them. And sometimes companies will need to disrupt their own business models before a rival or new competitor does it for them.”
This excerpt from a recent research paper published by the McKinsey Global Institute makes the point that new IT models require more explicit alignment to business strategies, and therefore, require a mature vertical industry go-to-market strategy that parallels IT innovation.
Last month, I took a trip to Barcelona to attend Mobile World Congress. This event is quite possibly the largest in the telecom and service provider industry. My rationale for going was to test a theory about (a) EMC’s focus on Cloud, Big Data, Trusted IT, and (b) our increasing emphasis on the Software-Defined Data Center: are these themes as interesting to Service Providers as they are to the Enterprise?
First we called it shadow IT. Then it was rogue IT. Now, we refer to it euphemistically as business-managed IT (BMIT). No matter what you call it, the longstanding problem of business groups buying, building and deploying IT solutions without company authorization presents the same challenges to IT executives everywhere.
Pat Gelsinger joined VMware in September 2012, bringing more than 30 years of technology and leadership experience. Most recently, Gelsinger led EMC's Information Infrastructure Products business as president and COO, overseeing engineering and operations for information storage, data computing, backup and recovery, RSA security and enterprise solutions as well as the office of the CTO.
Last week, I took part in a panel on cloud adoption at the Bloomberg Enterprise Technology Summit. Joining me on the panel were the CTO for Infrastructure at Zynga and a panelist from one of our major competitors who said, “The cloud doesn’t make security different from IT, because you have to think about security in IT in general and the cloud just adds other elements.”
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