Jeremy Burton, Executive Vice President and Chief Marketing Officer
It was pretty interesting to read that the CEO of ATOS, Thierry Breton, was hatching a plan to get rid of email recently. It's not a new idea. Jay Ellison the COO of US Cellular tried it in 2008 and someone by the name of "Jeremy Burton" started the trend (at least, I like to think) trying it way back in 2004! By the way, I ate my words (which appeared on the front page of the WSJ) a few months later when I drove the acquisition of an email archiving company – their entire business being based on managing vast quantities of email!
So why is this still interesting? Back in 2004 the alternative to doing email was to start speaking to people again – I mean physically… by the water cooler or on the phone. That feels good, but it's kind of inconvenient. Today, the new world of social media really does provide us with a viable alternative to email.
